LEGACY OF HOLISTIC BEAUTY
The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. a pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.
THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES
At Aveda, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.
Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us — goes much deeper than our use of naturally derived ingredients.